amsterdam

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a restaurant passionate about food-craftsmanship with respect for well-sourced, local products.

brief
star-chef and dear friend Menno van der Valk had a mission. he wanted to make the highest level of food experience accessible in a low key setting without losing his personal touch of local foods. He asked us to come up with a brand that would support his vision.

strategy
we decided to get familiar with his extraordinary level of cooking. endulging ourselves with inspiration, we got to know his passion for true craftmanship and working with local products and being in nature.

we incorporated those unique characteristics onto the brand. and developed a unique brand experience that was close to his passionate lifestyle.
output
we worked dilligently on making a brand that could last through concept changes and new trends in terms of restaurant and food driven businesses. we created a brand around Menno himself and his passion and love for serving people magnificent food experiences. we developed a clean stationary and logo mark. we build a website and still manage several offline and online campaigns.

collective minders
Jurrien
Karen


what we did
stationary
website design
website building
social media kit
offline promotions / pr


budget
<5K

a restaurant passionate about food-craftsmanship with respect for well-sourced, local products.